Life Beyond Keyword Search

There was a solid article on tech crunch about Nova Spivak’s claims that keyword search is about to break. (Click here) A line that rang true to me:

But anyone frustrated by the sense that it takes longer to find something on Google today than it did even a year ago knows there is some truth to his argument.

 And of course, the graphic:

Keyword search crashes into the ground

He mentions how Google relies on page links to judge popularity. The more data on the web, the less you want a popularity contest to pick your search results.  I would argue that this is already true for jobs, because there is a ton of data (Trovix.com has millions of jobs), and the number of links to those jobs won’t help you pick the best job for you. 

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