Don’t Search for Employment

Here’s an example of where keyword search fails.  At news.google.com, I typed in the word “Employment.”  The number one result is an article about Australian employment, so I add a “-Australia.” I rerun the search and the number one result is now about India.  I’m not in India or Australia and Google knows that.  But they can’t do anything about it.   Everyone in the whole world gets the same results.

Besides, if I want articles about employment in the United States, why not search for “United States Employment?”  OK. 

The results come back with almost nothing about employment, and a fairly random scattering of topics. (Actual results are below.)

What’s going on?  I’m not sure, but I suspect this: The word employment shows up in thousands of articles, so it can’t be used to rank results. Same goes for “United States.”  Google doesn’t know what to do.  So it uses an algorithm to determine which stories are the most popular.  My search terms are essentially ignored at this point and the algorithm takes over. I end up with popular articles that include my too-common words.

This is an example of where conceptual search would blow away keyword search. Imagine if Google knew concepts related to employment, like unemployment, jobs, economic growth, layoffs, etc. Then, it could score an article based on how much the content includes employment related concepts.  It might still have issues, but I’d bet an article about how to wash tomatoes wouldn’t be in the top 5. 

Trovix is really great at finding jobs for people because we understand concepts related to employment.  So we can show you what you’re looking for. 

Anyways, here were my top 5 results for “United States Employment.”

1.  US Still Leads the world in Science and Technology. (RAND study about R+D spending in the US.)

2. A 21st-Century Profile: Art for Art’s Sake.  (NY Times article about how many artists there are in the US.)

3. Lawmakers ponder next step for E-Verify.  (Bureaucrats in Washington DC try to keep illegal immigrants out of the workforce.)

4. Produce Safety And Security International Ohio Facilities Will Be Operational To Provide Certifed (sic) Food Safe Tomatoes And All Fresh Produce Items (Press release from a company that is washing their tomatoes before selling them.)

5.  Legislature acts to opt AZ out of RealID.  (Another state says no to a federal ID card.)

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