Microsoft buys Powerset. Great News for Semantic Search.

I for one was very happy to read that Powerset got acquired by Microsoft.  Rumored price was “roughly” $100M according to TechCrunch.  For those keeping score, that would be .37% of cash on hand for Microsoft, or 14 hours of revenue.  There are three important messages here:

1.  Better search matters.  MSFT wouldn’t be making this move if they didn’t think that a better search technology would help them compete against Google.

2.  Semantic search is real.  Lots of haters (including some folks at Google) like to say that semantic search won’t scale, or that you can’t build a big enough taxonomy or whatever. At Trovix, we know it works. And at Microsoft, someone with a big checkbook just voted that it works.  Semantic technologies are going to completely change the way people interact with data. Microsoft clearly wants to be at the head of that change.

3.  The time for semantic search is now.  The tech highway is littered with technologies that burned out on their own hype without ever delivering the goods.  Now, there are several companies on the cusp, or in Trovix’s case, already shipping products that provide a better user experience based on semantic technologies.  Semantic search can be demoed on applications available to consumers today. Microsoft bought Powerset because they can see a clear path to this technology being a competitive weapon.  They didn’t spend $100M to hire more researchers for the lab. 

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